Boost Your Holiday Gift Program ROI with These 5 Helpful Tips
Businesses make significant investments in their holiday gift programs, from hundreds to hundreds of thousands of dollars. With a little proper planning you can be assured of getting the best ROI from your program.
Your program can be easy and effective if you follow these simple steps.
You will want to choose a provider that offers high‐quality gifts. Sending prepackaged gifts from one of the big‐box stores may not deliver the message you want. There is nothing worse than sending mediocre gifts.
Using an FDA‐inspected company should be a must to ensure your recipients enjoy the finest gifts.
Know the Facts and Trends
In a recent report from Packaged Facts, a leading market research firm, there are many trends and insights that you should know about when developing your gift-giving strategy. First, you’re not alone — the corporate consumable gift-giving industry surpassed $7.2 billion. Second, according to the report, 43% of food-gift buyers said, “attractive gifts wrapped in aesthetically pleasing gift packaging” was a priority, and 56% said that quality is the most important attribute of all.
The advantage of working with a distributor
Utilizing the services of a promotional products distributor will make your life easier. They are business gift experts who can help you choose the right gifts, select the right method of distribution and handle all the details including greeting cards and mailing lists.
Think about last year’s program: What did you like about it? What didn’t you like? What went wrong? The answers to these questions will help you get off to a great start this year.
Sending a gift that features your company’s logo on the packaging adds a classy touch and shows that you put extra thought into gift selection.
Before you spend hundreds or thousands of dollars, it’s imperative that you see and taste a sample. Many companies have beautiful, mouth-watering images of gifts on their website, but the actual gifts turn out to be quite different.
Opening a beautiful box and finding goods that look like they came from a discount store is a real disappointment—and it happens all the time.
Don’t let this happen to you. Make sure to see and taste an actual sample before placing your order.
“Each year, our company sends a food gift to our customers. It’s something we’ve been doing for at least 10 years, and we’ll continue to do it for another 10 years. I know some companies send more traditional items like book bags, calculators, and pen sets, but frankly, I’m told all the time that our high-quality food brings an office together, it manages to change the subject during pressure-packed days, and it’s something they look forward to every year. That’s why we keep doing it.”
-Tom Marks, A-1 Supply Corporation
Getting the best ROI from your holiday gift program
When you give a gift, you’re giving an experience. Giving your recipients the best possible experience will boost your ROI and ensure that your gift and your brand will be remembered positively long after the delicious treats have been enjoyed.
“I’ve been a promotional products distributor for over 30 years, and I can’t begin to tell you how many of our clients came to us for assistance after trying to develop their own corporate gift-giving program. I always reassure them that we’re here to assist in any way. We like to begin the process with a discussion of strategy, audience and desired results. From there we analyze possible gift choices, costs, timelines, branding opportunities and the like. I think that’s the best way for a corporation to handle their holiday gift efforts.”
- Mark Patrick, Notable Impressions