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As I strolled through Los Angeles International Airport on my way to Miami, I took notice of the "Life is Good" store that is in many airports. At 6:00 a.m. it was closed, but my branding brain is always going. I'm guessing that I was the only one who was taking note of the three different people I saw wearing different pricey Life is Good garments (one cap and two T-shirts). Heck, I'm on my way to our Sail to Success Cruise to the Bahamas, so "Life is Good" for me!
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Jeff Solomon, MAS
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Jeff Solomon, MAS is the creator of FreePromoTips.com, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.
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