Prime Line president Jeff Lederer talks about the new distribution deal with Built NY, the company's goals and what to look for in 2012.
Prime Line
Prime Line, Bridgeport, Conn., announced today that the company has signed a deal with Built NY Inc., making it the exclusive supplier of Built merchandise to the promotional products industry in North America. The deal bolsters Prime Line's gift category, which includes Leeman New York, the premium leather line that Prime Line acquired in 2010.
A quick recap of this week's events from the NALC and PSS in Denver.
Rick Brenner (left), CEO of Prime Line, and Gene Geiger, CEO of Geiger.
Product Safety Summit co-chairs Gene Geiger and Rick Brenner spoke with Promo Marketing about yesterday's event and product safety laws in this podcast.
A quick look at CPSIA reform, the lead limit change, and the upcoming Product Safety Summit.
Crown Products has applied to participate in the accreditation program developed by the Quality Certification Alliance, the promotional product industry's only independent, not-for-profit organization dedicated to helping companies provide safe products.
The Promo Marketing staff reported on new products, exhibitor opinions and speaker reactions from the first day of ASI's Chicago trade show.
In 1980, Bob Lederer decided it was time to create his own promotional products company, Prime Resources Corp., after working in the industry for many years. He started with one product in a small office in Greenwich with everything, such as production and art, being outsourced.
Prime Line, Bridgeport, Conn., announced today the hiring of David Fiderer as director of marketing. Fiderer is a 25-year industry veteran with experience on both the supplier and distributor sides of the business.