WHAT'S IN STYLE

The Wrap: Why Did Under Armour Hire a Fashion Designer? Has Lululemon Lost Its Way?
June 8, 2016 at 2:22 pm

Under Armour taps fashion designer for new collection, Lululemon's founder thinks the brand has lost its way, new survey shows consumers want properly fitting clothing, River's End Apparel offers free decoration on Columbia apparel, and Ralph Lauren undergoes extensive revamp: Here's what's happening this week in the apparel world…

How Much Do You Love That Shirt?
June 8, 2016 at 9:52 am

You guys know that I love T-shirts. I couldn’t write about them as much as I do if I didn’t. And I know that you guys love T-shirts, too. You wouldn’t be as good at your jobs as you are if you didn’t. But how much does your end-user love your T-shirt? That’s the make-or-break question of a successful promotion...

6 Ways to Tackle Tie-Dye Apparel
June 8, 2016 at 4:40 pm

When was the last time you considered using tie-dye apparel for your promotion? It is seeing a surprising resurgence. Brands, like Saint Laurent and Elder Statesman, are turning it high-end, and celebrities, including Justin Bieber, Jared Leto and Chris Martin, recently have sported the look, too...

The World's Largest Apparel Companies 2016
June 1, 2016 at 3:53 pm

As the forces shaping what we wear for work, play and working out, Christian Dior, Nike and Zara-owner Inditex have established themselves as some of the most preeminent names in apparel and fashion. Yet their influences aren't limited to the ubiquity of their designs and logos: According to a measure of their revenue, profit, assets…

Project Jacquard Could Be Google's Best Shot at a Wearable Platform
June 1, 2016 at 4:00 pm

Think of Google's wearables, and you likely think of Google Glass or Android Wear, which is getting better but still not widely used. But this week at its I/O developer conference, Google's Advanced Technology and Projects group showed off the latest updates to Project Jacquard, its experiment to embed technology in the clothes we wear.…

The Best and the Worst NBA Playoffs T-shirts
June 1, 2016 at 2:37 pm

If you're like me, you concluded your relaxing Memorial Day weekend by watching the nail-biter seventh game in the NBA Western Conference Finals. While most people probably were focusing on Klay Thompson's clutch three-pointers and Steven Adams' scary mustache (no offense, big guy), I was zeroing in on the promotional T-shirts the fans were sporting in…

Working Wardrobe: 12 Polo and Business Casual Options
June 1, 2016 at 4:58 pm

Ah, “business casual.” What does it mean? Well, that depends on whom you ask. In a general sense, it falls somewhere between shirt and tie, and T-shirt and jeans. It brings a little more style, while maintaining a more relaxed atmosphere. Arm your end-users with these go-to business casual options so the next time that networking event invite says “business casual,” they’ll be ready...

T-shirt Press May Have Sparked Fire at Myrtle Beach Shop
May 25, 2016 at 5:55 pm

On May 18, smoke and water damage stained the windows of the Wacky T’s shop, where fire investigators say a T-shirt press left on overnight may have sparked a fire. “As of right now our preliminary findings [show] a T-shirt press was left on,” Lt. Christian…