WHAT'S IN STYLE
July 20, 2016 at 6:32 pm
A Bangladesh court indicts 38 people for murder in the Rana Plaza factory collapse, Under Armour aims to change the apparel industry, Jerzees offers a rebate on fall fleece, Urban Outfitters takes a political stand, and Nike enters the world of augmented reality: Here's what's happening this week in the apparel world…
July 20, 2016 at 6:42 pm
When it comes to promotional products, clients want impressions. They want their names on the forefronts of people’s minds. But let’s take it a step farther. Instead of simply prompting someone to think about the client, can we use the product, the design or the imprint to get people talking about it? Can we aim to create products that start conversations?...
July 20, 2016 at 4:55 pm
Recently, we were enjoying ourselves at an outdoor show when the skies (unexpectedly) opened up. Luckily for us, the venue was handing out ponchos to help keep attendees dry. It made us think what a great promo opportunity it was, both to showcase a logo and to keep guests from leaving unhappy. Here is some rain gear that your clients and end-users can appreciate...
July 13, 2016 at 2:50 pm
A deadly attack by Islamist militants in Dhaka may stymie efforts by the Bangladeshi government and Western retailers to improve the rights and safety of garment workers, labor rights experts warned last week. Gunmen stormed a restaurant in Dhaka's diplomatic zone on July 1, killing 20 people, most of them foreigners from Italy, Japan, India…
July 13, 2016 at 2:41 pm
Amazon has a sprawling marketplace for third-party sellers, but there's one major problem that's causing all kinds of headaches: Chinese counterfeit products. According to a report by CNBC's Ari Levy, third-party sellers on Amazon are getting increasingly frustrated by Chinese counterfeit sellers who undercut prices and create fake reviews to improve seller rankings. The report…
July 13, 2016 at 4:42 pm
Under Armour sues Chinese company for trademark infringement, Nike named the most intimate brand in the apparel industry, Forever 21 faces hard times, Dallas unites through local T-shirt vendors, and wearables have the potential to track sensitive information: Here's what's happening this week in the apparel world…
July 13, 2016 at 2:57 pm
Maybe you've heard of 'Pokemon Go,' maybe you haven't or maybe you're just wondering why all these millennials suddenly are congregating on your lawn mumbling something about Pinsir. Whatever the case, "Pokemon Go" is sweeping the nation with its augmented reality- (AR-) and Google Maps-integrated mobile app. Using…
July 13, 2016 at 2:28 pm
We know, we know—the outdoorsy types don’t mind roughing it. But make sure your outdoors-loving end-users don’t have to. Take their minds off their wardrobes and let them focus on the adventures ahead with the help of options like these...
July 6, 2016 at 6:05 pm
When you think of Nike as a brand, two things come to mind: the swoosh and “Just Do It.” That slogan has been synonymous with Nike since 1988 and is still in use with almost every Nike commercial transaction. When the valuable trademark is at risk of infringement or dilution, Nike fights. Its most recent…
July 6, 2016 at 5:59 pm
Deputies seized an estimated $200,000 to $250,000 worth of counterfeit sports jerseys and baseball caps from a store in El Monte, Calif., last week. The merchandise included Los Angeles Dodgers and Los Angeles Angels of Anaheim jerseys. Deputies also detained one person. The sheriff’s Counterfeit…
