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Billie Eilish, the 17-year-old pop phenom famous for hit songs "Ocean Eyes" and "Bellyache," released a merch line to promote her upcoming album, "When We All Fall Asleep, Where Do We Go." The limited-edition collection incorporated streetwear styles and kitschy designs that made for a mega-cool finished product...

Now that I've fully immersed myself in the AAF life (aka finally learned the name of the Stallions' quarterback), I feel that there's no better time to take a look at the promotional marketing efforts behind the league...

Would you go to a clothing store that has no physical clothes in it? It might seem like an outlandish premise, but LEGO and Snapchat are hoping their new branded apparel and merchandise pop-up shop might draw consumers in for a virtual reality experience devoid of physical garments...

This has been a rough week for Gucci. Here's the abridged version: Last week, Gucci unveiled a black balaclava-style sweater that featured exaggerated red lips around the mouth cut-out. Social media users immediately raked the company over the coals, calling its new sweater a blackface design. 

Last week, we reported that Bleacher Report, the digital publisher known for its sports coverage, was becoming a branded apparel company after it announced it would sell merchandise in collaboration with NBA star Dwyane Wade. We meant it kind of jokingly, but it looks like we were more right than we imagined, as the company has now unveiled a plan to offer 600 apparel items and other merchandise by year’s end...

Weirdly, I've been playing a ton of NBA Jam lately, so I have a heightened sense of jubilation any time the subject matter comes up. So, when I saw that there are going to be some amazing NBA Jam-inspired tees at the NBA All Star Game weekend in Charlotte, N.C., I nearly fell off my chair...

Kornit Digital Ltd., the Israel-based company that develops, designs and markets digital printing solutions for the global printed textile industry, announced it has received an order from DTG2Go, a Delta Apparel company. The order follows several months of beta-testing of the recently released Kornit Atlas system by DTG2Go, during which Kornit was able to showcase…

Justin Bieber is definitely having an interesting merchandise year. His hotel slippers sold out immediately, and kicked off a fashion line that has been making headlines. Bieber's House of Drew merchandise line is not exactly the typical musician merch, but that seems to be what's so successful about it...

The only thing worse than going to the dentist is going to the eye doctor for new glasses. The entire process can take a lot of time out of your day, and if we're being honest, we don’t have that much patience. Warby Parker feels our pain, apparently. The company just released a new version of its app, and it includes a sweet Virtual Try-On feature using augmented reality. The other potential applications are very cool...

This year, athletes are taking their merchandising into their own hands, and the results are intriguing. Just this week, Dwyane Wade launched a line of apparel called the "D. Wade World Tour" to celebrate his last year in the NBA, and Patrick Mahomes launched his own line of branded apparel through his personal website...