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This 'Esports Dress' for Female Gamers Did Not Go Over Well
March 6, 2019 at 1:19 pm

Esports is the latest craze to sweep the nation, and with that comes merchandise. Even Fanatics signed a deal to supply the apparel for the Overwatch esports league. But it looks like one esports apparel company missed the mark with its latest item. Over the weekend, Cranium Apparel unveiled its new esports dress for female…

Tees Made Easy: Two Suppliers and a Contract Decorator Talk Promotional T-shirts
March 6, 2019 at 12:28 pm

It’s an unlikely source of inspiration for promo, but “Dude, Where’s My Car?” did give us this weirdly applicable line from Ashton Kutcher: “Your best T-shirt should be like your bed—it just feels like home when you are in it.” That's a pretty good tip for promotional T-shirt design, but we figured it'd be good to also ask some industry experts...

Virgin Atlantic Just Made a Major Change to its Flight Attendant Uniform Policy
March 6, 2019 at 1:40 pm

Pants: We wear them to work, to the mall, to the bar and, of course, to our weekly Dolly Parton appreciation meetings. But there's one place you likely don't see pants: in the sky, on female flight attendants. That's because the skirt has been the default uniform choice for flight attendants for, well, basically forever.…

Amazon Officially Surpasses Walmart as Most-Shopped Apparel Retailer
March 6, 2019 at 2:05 pm

According to Sourcing Journal, Amazon just officially overtook Walmart as the most-shopped retailer for apparel. The findings are a reflection of shoppers, and not sales. This comes from a Coresight Research study that found that 54 percent of respondents bought clothing or shoes on Amazon in the past year, compared to 47 percent who purchased…

Oklahoma City Airport Cow-Tipping Apparel Saga Ends After Months-Long Battle
February 27, 2019 at 1:15 pm

In Oklahoma, a battle has been waging over T-shirts. For the past 10 years, when visitors touched down at the Will Rogers World Airport in Oklahoma City, Okla., they were greeted with merchandise that featured the phrase, "Nothing Tips Like a Cow." While humorous, Oklahoma residents and Oklahoma City mayor David Holt felt that the T-shirts needed to go...

Are Name-Changing NBA Jerseys the Future of Sports Uniforms?
February 20, 2019 at 12:41 pm

Admittedly, when I first found out about the NBA's latest jersey venture, I was skeptical. A name-changing NBA jersey that can change a player's last name and number on demand? Seems just like another way to enable bandwagon fans who don't want to commit one way or another. But then I thought about my 24th…