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Business, like life, ebbs and flows. At times, most of us ponder the things that drive us nuts as we evaluate our career choice. These days our industry is facing more challenges than we may be accustomed to. How many of the following thoughts have captured your thinking at times?
- I'm burnt out. I've been doing this too long.
- The economy sucks. Many of my clients are out of business or have tight budgets. They either don't buy or buy less.
- In almost every sale for commodity products, the price is being checked against an online source. Despite my large company's favorable price, online sources may sell for less.
- Supplier relationships are becoming more dysfunctional. Poor communication and poor customer service leads to problems.
- Inventory shortages seem to be the new normal. I hate having to sell something twice because the supplier is out of stock.
- Product safety is a new challenge and is confusing. The potential for disaster is great.
I'm a "seasoned" (think: old) promotional products professional and have an answer for every one of these issues on my short list of complaints about this industry. Just to prove it to myself and for the purposes of this article, here are the responses:
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Jeff Solomon, MAS
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Jeff Solomon, MAS is the creator of FreePromoTips.com, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.
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