Sports & Leisure
Adidas announced that it is pulling its sponsorship of International Association of Athletics Federations (IAAF), the world's governing body for athletics (track and field, cross country running, racewalking, mountain running, and ultra running), after a doping scandal involving international athletes. According to RT, Adidas signed an 11-year, $33 million agreement with IAAF in 2008, but after…
Texas Rangers third baseman Adrian Beltre has a "thing" about people touching his head. He doesn't willingly let anyone do it, and if they catch him off-guard with a head-pat he reacts as you'd expect. The Rangers announced part of their 2016 promotional schedule this past weekend, and…
Columbia Sportswear on Friday announced it has reached a deal with Manchester United to become the official outdoor apparel partner of the widely popular soccer club. According to the release, the Portland, Oregon-based outdoor company will design and create dual-branded outerwear, including apparel designed for hiking, climbing and mountaineering, as well as water and snow…
On Jan. 2, USA Today published a report titled “New Expense for College Football Programs: Looking Good.” It’s a thorough analysis of the amounts a sampling of NCAA Football Bowl Subdivision schools spent on display graphics for their football programs—the large, colorful images decorating the walls of practice facilities, stadiums and the like. The key…
Polyconcept North America (PCNA), Pittsburgh, announced a new sales contest for U.S. distributors. The contest is designed to leverage PCNA’s corporate attendance at the 2016 U.S. Open Golf Championship, held June 16 to 19 at the historic Oakmont Country Club in Oakmont, Pa., which is located only a few miles from PCNA’s offices. “We are…
As one of the fastest growing markets in both retail and promotional markets, athletic wear is in high demand. And, especially during this time, people are flocking to the gym. With Athos fitness apparel, exercise-lovers can see exactly which muscles…
The St. Louis Rams officially are set to become the Los Angeles Rams once again, and fans in St. Louis are upset to say the least. So upset that four St. Louis fans are suing the team over its move, with the suit centering around the purchase of…
Now that the exhibit floor of the PPAI Expo is open, Promo Marketing has been roaming the booths and checking out all of the great new products suppliers have to offer. Though we could go on all day about what we saw, here are seven items from the show floor that stood out to us.…
Cleveland Browns quarterback Johnny Manziel reportedly partied in Vegas wearing a blonde wig and fake mustache, referring to himself as "Billy." Now, according to Cleveland.com, merchandisers are cashing in on the odd story by making "Billy Vegas" items, such as T-shirts, candles and paintings. The item that stood out to us most was this T-shirt…
Perry Ellis International, Doral, Fla., today announced today that New York City-based United Legwear & Apparel Co. has become the master licensee of Pro Player, Perry Ellis International's heritage athletic brand with a 30-plus year history. Perry Ellis International will remain the licensor. In addition to selling branded apparel and accessories, Pro Player Stadium was home…