Sports & Leisure

'Star Wars' Giveaways for 'Star Wars' Day
May 4, 2016 at 5:06 pm

Do you know what today is? That's right! It's "Star Wars" Day! May the fourth be with you! To celebrate the mega-popular film franchise, many MLB teams are having "Star Wars" nights at the ballparks, according to Stadium Giveaway Exchange. While not all of them are today, there have been a few fun "Star Wars"…

Are Shock Bands the Next Wearable Frontier?
April 26, 2016 at 2:58 pm

Lately, wearables have been in the news for everything from saving lives to uncovering lies. But wearable devices have only begun to scratch the surface of their capabilities. According to Engadget, a wearables company, Pavlok,…

'Try Not to Suck' T-shirt Sparks Possible Stadium Rule Change
April 22, 2016 at 4:05 pm

"Try not to suck." That's the semi-official mantra for the Chicago Cubs this year. Taken from something Cubs manager Joe Maddon told Cubs infielder Javier Baez when the team called up Baez from the minors, the team printed the message (along with Maddon's trademark, thick-rimmed glasses) on a T-shirt to benefit Maddon's Respect 90 Foundation.…

Did a Sportswear Retailer Jinx the Washington Capitals?
April 21, 2016 at 3:42 pm

The Washington Capitals did not win game four of their series with against the Philadelphia Flyers, but apparently no one told sportswear retailer Fanatics that. The e-commerce company sent out email blasts…

Did the Flyers Scrap Another Wristband Giveaway?
April 20, 2016 at 3:22 pm

Yesterday, we reported on how Philadelphia Flyers fans vented their frustrations by throwing commemorative wristbands onto the ice. As a result, it looks like the Flyers organization…

5 Curling-inspired Lessons in Apparel
April 13, 2016 at 6:28 pm

This month marks my two-year anniversary of curling. Every Tuesday night, I head to Bucks County Curling Club, put on the proper footwear, grab my broom, stretch, catch up with fellow club members and take the ice. Strangely enough, there’s plenty to be learned from what curlers wear on the ice. Here are a few ideas to keep in mind for your future apparel campaigns, and how to reach out to markets that may seem more specialized than others...

Opening Day for Promos
April 12, 2016 at 5:48 pm

Yesterday was the Philadelphia Phillies home opener, and, of course, they lost because they know that I have my heart invested in them and they just want to disappoint me. Sorry, did I say that last part out loud? Anyway, because I live in the city, I saw plenty of people who obviously were coming…

North Carolina, Syracuse Top NCAA Merchandise Sales
April 4, 2016 at 6:03 pm

The 2016 NCAA Men's Basketball Tournament ends tonight, with the Villanova University Wildcats facing The University of North Carolina (UNC) Tarheels. While the University of North Carolina is still looking to win on the court, it's already won the battle of merchandise. According…