Promo Products

One of the biggest trends in fast food and restaurant branding over the last few years has been the phenomenon of celebrity meal deals. Just about every fast food and fast casual restaurant has done some sort of branded partnership with an artist that included a menu item, as well as promotional products. Starbucks, whose…

Koozie Group, Clearwater, FL, announced a new partnership with GoGo by Shed Rain, a retail brand that includes joyful, affordable products backed by 75 years of expertise in the umbrella market. Koozie Group will be the exclusive supplier of GoGo umbrellas in the promotional products industry. IMAGEN Brands, Koozie Group's sister company, will continue to…

A friend of Bill opened a restaurant resulting in a national sales record. Here’s what they did to prepare and how it relates to sales.

There will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.

Artificial Intelligence platforms like Midjourney have plenty of implications for apparel designers. You can theoretically plug in an art prompt and end up with a printable image in minutes, if not seconds. Urban Outfitters is showing how AI can be used for more of the behind-the-scenes and business side of things, using AI platform o9…

Midnite Snax, Bethpage, NY, announced that it has entered into a partnership agreement with City Bonfires, the first portable bonfire, to exclusively promote and sell City Bonfires-branded corporate gifts. While relatively new to the promotional products industry, City Bonfires has experienced rapid growth through its retail and e-commerce channels. Now fueled by the power of…

Last week, Koozie Group announced that David Klatt would transition from CEO to an advisory role on the company's board of directors. The report on Friday caused some confusion over what that meant for Koozie Group, so the company issued the following statement: David made a planned transition in March after his five-year term as…

KFC, which has already done things like a fried chicken bouquet kit and finger sporks, is eschewing some of the goofiness of its recent promos for a partnership with Louisville-based sunglasses company Shady Rays.

The Nathan's Hot Dog Eating Contest is a 4th of July tradition right there with fireworks. We watched (sometimes in horror) to bring you the best promotional and print products from this year's event.

Roland DGA is continuing the expansion of its media family with the addition of two new products:…