Promo Products

Koozie Group Names Pierre Montaubin as CEO
August 3, 2023 at 3:54 pm

Koozie Group, Clearwater, FL, announced today that Pierre Montaubin was named CEO of Koozie Group and its sister company IMAGEN Brands, effective July 31, 2023.

Starbucks Harnesses K-Pop Fandom for Merchandise Collaboration
July 21, 2023 at 10:53 am

One of the biggest trends in fast food and restaurant branding over the last few years has been the phenomenon of celebrity meal deals. Just about every fast food and fast casual restaurant has done some sort of branded partnership with an artist that included a menu item, as well as promotional products. Starbucks, whose…

Koozie Group Enters Exclusive Supplier Partnership with GoGo by Shed Rain
July 18, 2023 at 11:26 am

Koozie Group, Clearwater, FL, announced a new partnership with GoGo by Shed Rain, a retail brand that includes joyful, affordable products backed by 75 years of expertise in the umbrella market. Koozie Group will be the exclusive supplier of GoGo umbrellas in the promotional products industry. IMAGEN Brands, Koozie Group's sister company, will continue to…

Be Ready (So You Don't Have to Get Ready)
July 18, 2023 at 10:24 am

A friend of Bill opened a restaurant resulting in a national sales record. Here’s what they did to prepare and how it relates to sales.

Convergence Corner: How One Distributor Turned a Sourcing Problem Into a Solution
July 17, 2023 at 11:19 am

There will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.

How Urban Outfitters Is Using AI to Predict Buyer Trends and Customer Demand
July 13, 2023 at 11:12 am

Artificial Intelligence platforms like Midjourney have plenty of implications for apparel designers. You can theoretically plug in an art prompt and end up with a printable image in minutes, if not seconds. Urban Outfitters is showing how AI can be used for more of the behind-the-scenes and business side of things, using AI platform o9…

Midnite Snax and City Bonfires Form Promo Partnership
July 12, 2023 at 11:14 am

Midnite Snax, Bethpage, NY, announced that it has entered into a partnership agreement with City Bonfires, the first portable bonfire, to exclusively promote and sell City Bonfires-branded corporate gifts. While relatively new to the promotional products industry, City Bonfires has experienced rapid growth through its retail and e-commerce channels. Now fueled by the power of…