Marketing and Sales

Tullamore Dew, the Irish whiskey brand, is running a two-part St. Patrick's Day promotion it's calling "O'Everyone." One part involves some fun branded merchandise. The other involves legally changing your last name in exchange for a shot at winning a trip to a pop-up Irish pub in the middle of the desert, obviously...

From a management perspective, we are oddly more optimistic than our sales professionals this year. We are optimistic because there are some real winning industries that have continued to grow despite the pandemic and show no sign of slowing down. We are optimistic because investments in prospecting are now showing results...

By now, salespeople have picked up a few tricks to make virtual interactions successful. Still, there are always lessons to learn. Here, three distributors discuss how COVID-19 has impacted their businesses and share their best tips for overcoming obstacles and making connections remotely...

Few distributor business owners have both the writing skills and the time needed to write their company blog on a consistent basis. Business blogs need to be relevant, look polished and represent the brand well. Considering all these personal limitations and high expectations, it makes sense to outsource blog writing. But there is a right way and a wrong way to hire a writer...

Premier Group Network has announced that Dana Geiger will serve as the organization’s new executive director. Geiger brings a broad range of experience to the position and has 17 years of experience in the nonprofit arena. She served as PPAI’s regional relations manager from 2018-2020, and as executive director for three industry regional...

You might have the most effective, innovative marketing plan, but unless you work with your sales team, you will be disappointed.

Branded merchandise has played a major role in Milwaukee Tool's recent growth. Sandy Johns, the company's national account manager, told us about two successful co-branded campaigns and explained why they selected their distributor partner. She also told us how Milwaukee Tool uses promo to reach customers at every stage of their brand journey (and much more)...

In this highly competitive business climate, shops need to find unique ways to separate themselves from the rest of the pack.

Koozie Group (previously BIC Graphic), Clearwater, Fla., a portfolio company of H.I.G. Capital, has announced the completion of the acquisition of HotLine Products. HotLine Products is well-known in the promotional products industry for its wide selection of calendars, including appointment, desk, executive and commercial styles; planners and journals; and custom capabilities, as well as offerings…

Zing Manufacturing announced the hire of Rich Corvalan as its new senior vice president of sales. Corvalan has more than 13 years of experience in the promotional products industry. He will now lead the effort to introduce and educate distributors on the products and services Zing Manufacturing offers...