Marketing and Sales

Sizing up a potential customer on looks alone can lead to big mistakes. Bill shares three true stories.

Between hybrid workers and myriad communication preferences, salespeople are faced with a new array of challenges. Let’s change that.

There's a term for the rising demand (and cost) of travel and experiences following COVID: "Funflation." With the world reopened, people are allocating more money and time to travel and experiences, presenting new opportunities for distributors to help their clients create branded memories.

The Magnet Group, Washington, MO, announced that it has hired Lauren LeMay as regional sales manager to cover its Missouri, Kansas, and Colorado territory. LeMay comes to TMG with nine years of industry experience. "We are excited to welcome Lauren to our already outstanding sales team," said Joe Huber, national sales manager for The Magnet…

PRINTING United Alliance, the most comprehensive member-based printing and graphic arts association in North America, today announces that AlphaGraphics has joined the association. AlphaGraphics is a franchised chain of 270 independently owned and operated marketing service providers with full-service print shops. The partnership was officially signed at PRINTING United Expo, taking place in Atlanta on…

Gordon Sinclair, Valley Stream, NY, welcomed Heidi Urban to its growing team as director of sales. Urban brings 21 years of customer service and sales experience with leading suppliers Spector & Co, Debco/HPG, and AZX Sport. As director of sales, Urban will oversee areas of the Gordon Sinclair sales department including market expansion, sales team…

The success rate for a new sales hire is not great. One reason is a focus on the wrong metrics. Here’s a different idea.

Balancing client retention and acquisition is essential for printing companies. One strategy may be to create a parallel sales effort.

Netflix, which has done plenty of pop-ups and limited installments, is taking the idea of these immersive merchandising experiences and making them permanent, bridging a gap between a normal brick-and-mortar store and an event.

University of Colorado's merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.