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Pop-ups and special events are a good way to draw demand for a promotional campaign. That blink-or-you'll-miss-it aspect drives demand. Things like traveling tours where a branded bus stops at tourist destinations in places all over the country to hand out promotional products, or a pop-up to promote something like an album drop or new TV show have been proven to work.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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