Marketing and Sales

Hey, your shoelace is untied. Gotcha! Happy April Fool’s Day. Oh, boy. It feels good to laugh. We love when promotional products display a good sense of humor and creative ideas, and there’s no shortage of things like that in this week’s edition of the Fave 5...

In unprecedented times, businesses require decisive actions that balance preservation and the needs of employees and partners.

Working from home can be a challenge. But, just because we might be in a different work environment doesn’t mean that productivity needs to take a hit. Your output and focus can remain the same as it was in the office, as long as you focus on the right things. For some tips on bossing it from home, we talked to a work-from-home pro...

Due to the Illinois shelter in place order, Woodridge, Illinois-based Orbus Exhibit & Display Group is now routing all jobs to its Las Vegas facility, and has mobilized supporting staff to work from home. Key members of the Orbus sales team…

Ask the Accountant… Question: I have someone doing my bookkeeping, but I really don’t know anything about QuickBooks. What reports should I look at every month? Answer: There are six reports that provide a practical overview of your business. First, create, or have your bookkeeper create: 1. The balance sheet 2. The profit and loss statement…

While medical professionals and political figures will remain the ones who will dominate the discussions around the COVID-19 response, brands are also engaging the public to act responsibly. Several major companies, including McDonald's and Coca-Cola, are making temporary adjustments to their logos to promote social distancing measures...

This week, there have been plenty of small businesses using promotional products to recoup losses from having to shut their doors. We miss some of our local haunts, so we are happy to see them turn to promotional items as ways to keep the lights on and get local support. We included a few of them in this week’s edition of the Fave 5...

The Ampersand Group, Akron, Ohio, assisted one of its members in the Akron area to secure a three-year, multi-million-dollar contract with one of the nation’s largest publicly held retailers with more than 3,800 store locations...

Suppliers and distributors able to continue operations are looking for ways to stay in contact with their partners and customers and do the best they can during this time. One of the ways were seeing everyone stay connected is through social media. Here's how a few suppliers are doing that, along with their advice for using social media during this time...

With everything going on right now, sales calls feel uncomfortable at best, tone deaf at worst. But promo professionals have businesses to run. How do you balance giving your customers the space they need while still doing your job? There’s no single answer that works for everyone, but here are some ideas...