Management

If you’re looking to grow, this is a good time to plan for the new year and change what you can control, starting with your marketing strategy. As you work on your marketing plan for the new year, you might be wondering what things you should be doing now. Based on our experience and the market changes we have seen in the past two years, here’s what we recommend...

iPROMOTEu, Wayland, Mass., recently launched its Supplier Showcase Series, holding the first event virtually Oct. 26-28, 2021. iPROMOTEu’s top affiliates and selected suppliers who are part of the iPROMOTEu Preferred Vendor Program participated in the three-day event...

The “Infrastructure Investment and Jobs Act” (IIJA) represents the largest federal investment in infrastructure in more than a decade.

The truth is that in most selling situations, the prospect isn’t always ready to buy when you are ready to sell. You know this. There are two kinds of sales types: the pit bull and the pitiful. If you go on a sales call and the prospect tells you they will call you the next…

Ask the Accountant… Question: I am thinking of hiring a bookkeeper who knows QuickBooks Online, but I use QuickBooks Premier. Are they the same, only one is online? Answer: No, QuickBooks Online and QB Premier are very different programs. They do not look alike at all and have very different functionalities. When hiring a bookkeeper,…

Proforma, Cleveland, Ohio, hosted its annual leadership meeting during the week of Nov. 1, 2021. This meeting featured Proforma’s key executives as they focused on the strategic vision, mission, and objectives of Proforma in the months and years ahead. “Proforma is committed to industry leadership through distributor support and empowerment, technology, and ongoing education,” said…

For the overall Formula 1 brand and its individual race teams, success comes down to a four factors: customers first, showcasing teams over drivers, highlighting the importance of quickly adapting to change, and displaying how critical it is to isolate issues swiftly. These all apply to running a successful business, too...

The "Big Quit" is affecting us personally and professionally. We are all experiencing the downsizing of service levels and resources as consumers and sellers. But, as with most challenges, there can be rewards. Organizational voids are an opportunity to dig deeper into accounts and offer more assistance and value to inexperienced and overtaxed buyers...

Stran & Company Inc. today announced the pricing of its upsized initial public offering of 4,337,349 units, each consisting of one share of common stock and a warrant to purchase one share of common stock, at a public offering price of $4.15 per unit, for aggregate gross proceeds of approximately $18.0 million...

Custom Ink announced today that it has acquired Swag.com, a branded merchandise and corporate gifting company whose tech-enabled "swag distribution" model is similar to that of the gifting-as-a-service companies we've seen recently. Swag.com founders Jeremy Parker and Josh Orbach will stay on staff leading the company within the Custom Ink umbrella...