Management

Hopefully, by now, you know that you cannot just be a product source and expect to command a premium price or a loyal customer base. Quite simply, if you don’t want to be commoditized, don’t be a commodity. Think about why your customers buy, and work to give them a reason to buy from you.…

After looking into the effects of promotional products on the election as a whole, and speaking to two members of the industry about how Donald Trump's victory could impact the promotional products…

Last night (well, this morning), Donald Trump shocked the world and won the 2016 presidential election over Democrat Hillary Clinton. The changing of the presidential guard means a potential shift in the country's economic landscape. So, to get a good look into what this election means for promotional products professionals, we spoke to Paul Bellantone,…

Royal Apparel, Hauppauge, N.Y., promoted  Gisselle Aguilera  to manager over both the customer service and custom/private label  departments. Aguilera started with Royal Apparel as an intern in 2011. The company expressed its excitement to see her lead the two divisions and work to enhance customer satisfaction. For more information on Royal Apparel, visit www.royalapparel.net.

Despite rumors, American Apparel has not yet declared bankruptcy again in the U.S. However, the company's U.K. division has gone into administration, which means a court-appointed administrator is taking over the company in the U.K. "The 13 U.K. [American Apparel] stores are well stocked and will continue to trade as usual in the lead-up to…

If you are like most business owners, you want to make money from the efforts of others. A lot of people say they own their own businesses, but many really don’t own businesses at all. They just own jobs. Here’s the test: Can you fly to Hawaii for three months and tell someone else where…

Competitive research is important, but it can be hard to find time to do it. Trusting someone else to summarize for you can leave important holes in your understanding of competitors’ strategies and processes. I want to make sure I’m clear about who I am and where I fit into the marketplace, as well as…

Elevate Brand Marketing, Dallas, announced the hiring of Michelle Irwin to the position of inside sales manager. In this position, she will provide support to the company’s account managers with product research, vendor evaluations, product and service quotes, project management, and…

While rumors of another American Apparel bankruptcy swirl, another Southern California apparel company has leased one of American Apparel's former dyeing and finishing plants in Los Angeles. AST Sportswear Inc., Brea, Calif., leased the 95,000 square foot facility that shut down earlier this year, allowing the company to do its dyeing in-house. "This will allow…

Brian Kwiatkowski, owner of Eastern Advertising Novelty Powered by Proforma, Palmer, Mass., announced the acquisition of DeRoy Advertising Specialties, Monson, Mass. Financial terms of the agreement were not disclosed. “I’m very excited to introduce this…