Management

How Cyber Monday Affects the Promotional Product Industry
November 28, 2016 at 12:53 pm

The dust from the Black Friday stampedes seem to have settled, but a more intangible stampede is happening online today. Today is Cyber Monday—a day similar to Black Friday but without the need to camp out in front of a storefront for weeks on end in the hopes of a sweet deal. While most of…

What Is Generational Selling?
November 23, 2016 at 2:12 pm

The right fit goes a long way. Just think about it in terms of something we, in the promotional products industry, are all familiar with: T-shirts. Imagine you’re giving away 100 T-shirts. If all 100 are the same size, how many people are really going to wear them (and wear them again)? People want what…

Federal Court Blocks Overtime Rule Set to Take Effect Next Week
November 23, 2016 at 8:25 am

Yesterday, a federal judge blocked President Obama's rule to amend overtime rule regulations, which was set to take effect next Thursday, Dec. 1. U.S. District Judge Amos Mazzant agreed with the 21 states and a group of businesses, including the U.S. Chamber of Commerce, that the rule is unlawful, Reuters reported. The rule would have…

Pilot Strike Threatens Amazon, DHL Holiday Delivery
November 22, 2016 at 3:23 pm

More than 200 pilots from ABX Air, a subsidiary of Air Transport Services Group that serves Amazon and DHL Worldwide Express, went on strike this morning to protest staffing shortages. ABX Air runs…

Sales Connection: Selling to Different Generations
November 22, 2016 at 2:37 pm

The U.S. Census found a major shift in the most populous generations last year, when it declared baby boomers lost the title of the largest living generation. Pew Research Center determined millennials just have a slight edge on baby boomers, with 75.4 million and 74.9 million, respectively. While millennials have a big presence, Gen Xers…

How the Election Could Impact Certain Markets
November 21, 2016 at 3:20 pm

We've looked into how Donald Trump's election victory could affect the promotional products industry in the past through his proposed tariffs and desire to bring manufacturing jobs to the U.S.…

New Overtime Rule Goes Into Effect Next Week
November 21, 2016 at 2:58 pm

In May, President Obama and Secretary of Labor Thomas Perez signed the final rule to update overtime regulations and extend overtime pay protections for more than 4 million workers as the Fair Labor Standards Act. Even after 21 states sued the U.S. Department of Labor in September, the rule is set to take effect next…

Turn Your Job Into a Business
November 21, 2016 at 2:24 pm

In my last blog article, I discussed the fact that most distributors don’t really own a business, but rather, they own a job. The test to determine if you own your own business is if you can fly to Hawaii for three months and tell someone else where to send your check. The key words…

Elevate Brand Marketing Named to Aggie 100 List
November 18, 2016 at 3:07 pm

Texas A&M University recognized Dallas-based Elevate Brand Marketing as a member of the 2016 Aggie 100, which honors the fastest-growing companies in the world, owned or operated by former Texas A&M University students. Elevate Brand Marketing was ranked No. 2 overall and No. 1 in North Texas with a compound annual growth rate of 200.5…