Management

Stouse LLC, New Century, Kan., announced that Clay Davis has been named president and CEO of the company, effective immediately. Davis succeeds Bruce Reed, who has announced his retirement after 14 years of leading the organization, but will remain active on the…

Question: I have online stores. Do I need to collect sales tax on web sales? Answer: It used to be that you only had to collect sales tax in other states if you had some sort of presence or “nexus” in that state. Everything changed with the Supreme Court decision South Dakota v. Wayfair Inc.…

Precision Crystal Gifts and Awards, Bartlett, Tenn., announced that Amy Wooldridge has joined the team as a customer service representative. Wooldridge has more than a decade of experience in the promotional products industry, and formerly worked at Crystal Images, City of Industry, Calif. She has deep experience in working…

One of the most critical data points to measure is return on investment, or ROI. If you can show your clients exactly what their money got them, it’s a powerful thing, an affirmation that their investment in you was worth every penny. And if you can see how your own marketing efforts performed relative to the cost, you can tweak and experiment to get the most bang for your buck...

Barefoot Swag Powered by Proforma is a three-person operation that's topped $1 million in sales, almost entirely online. How has the small distributor found so much success competing with the big online mega-players? Owners Britni Levitt and Rhonda Reedy joined the show to share their story. Plus, customer reviews, work-life balance, women-owned businesses and legislating Pop Tarts...

Buy a mirror. There are two kinds of people in the world. And you can learn a great deal by their responses to handling a misstep. Let’s say you are going on a walk and trip on a crack in the sidewalk. The first kind of person gets critical of the homeowner with the crack…

Hit Promotional Products, relatively speaking, is new to apparel. A giant in the hard-goods space, the Largo, Florida-based supplier topped $397 million in 2017 revenue, but began offering apparel only three years ago. As it looked to scale its soft-goods business, it knew it needed a pro...

As marketers, we often focus on emails that drive a sale, with less consideration for the post-purchase emails a customer receives.

HALO Branded Solutions, Sterling, Ill., announced the hiring of Sherry Gantt as the company’s new regional vice president of sales for the Southeast Region. Gantt, a 22-year industry veteran, was most recently with supplier Charles River Apparel. She will report to Dale Limes, senior vice president of sales for HALO. “Sherry’s extensive industry experience will…

Millennials are already having major success in the industry, and crushing stereotypes along the way. Here’s how promo companies are attracting them to the business side...