Fan Apparel
April 13, 2016 at 6:28 pm
This month marks my two-year anniversary of curling. Every Tuesday night, I head to Bucks County Curling Club, put on the proper footwear, grab my broom, stretch, catch up with fellow club members and take the ice. Strangely enough, there’s plenty to be learned from what curlers wear on the ice. Here are a few ideas to keep in mind for your future apparel campaigns, and how to reach out to markets that may seem more specialized than others...
April 13, 2016 at 6:04 pm
Is $1,000 a little pricey for a T-shirt? How about $924? Vetements, one of the most talked about labels in the fashion industry, is selling an oversized T-shirt featuring a photograph of Snoop Dogg from a Vibe cover shoot by Dan Winters in 1993 for $924, Complex reported. So, why the hefty price point for a shirt that’s not all that original to begin with? Licensing...
April 12, 2016 at 5:48 pm
Yesterday was the Philadelphia Phillies home opener, and, of course, they lost because they know that I have my heart invested in them and they just want to disappoint me. Sorry, did I say that last part out loud? Anyway, because I live in the city, I saw plenty of people who obviously were coming…
April 8, 2016 at 3:45 pm
On Monday, we reported that the Cleveland Indians are downgrading its use of the controversial Chief Wahoo logo in favor of what the team deems a more appropriate block "C" logo. The logo still will be used for some merchandise, but, for some, that change is not…
April 7, 2016 at 5:46 pm
As we saw yesterday, Wal-Mart could use a geography lesson.. Wal-Mart's T-shirt trouble is only the most recent example of embarrassing printing mistakes. Below are seven of the worst promotional products typos.
April 6, 2016 at 5:30 pm
On Tuesday, Beyoncé filed a lawsuit in Manhattan federal court, suing Texas-based company Feyoncé Inc. for trademark infringement, Reuters reported. The lawsuit calls for the company to stop selling its apparel—think shirts, sweatshirts and tank tops—and coffee mugs that say “Feyoncé” (you know, like, fiancé) on them. It also seeks unspecified damages...
April 6, 2016 at 5:15 pm
Campaign image for Ellen DeGeneres' Gap Kids line called racist, Villanova Wildcats championship merchandise a win for apparel companies, MLB to incorporate wearable tech for in-game use, outerwear company uses RFID to combat counterfeiters, and Tri-Mountain launches new catalog: Here's what's happening this week in the apparel world…
April 4, 2016 at 6:03 pm
The 2016 NCAA Men's Basketball Tournament ends tonight, with the Villanova University Wildcats facing The University of North Carolina (UNC) Tarheels. While the University of North Carolina is still looking to win on the court, it's already won the battle of merchandise. According…
April 4, 2016 at 3:31 pm
Baseball fans are probably familiar with the Cleveland Indians' Chief Wahoo logo. However, according to Fox Sports, Indians owner Paul Dolan has confirmed that the team will no longer use the Chief Wahoo logo as its primary logo. "We have gone to the block 'C' as our…
March 31, 2016 at 5:24 pm
Sports fans love to show their devotion (literally) on their sleeves. Heck, as we saw yesterday, some people own multiple shirts for the same teams. This shouldn't come as much of a shock. According to a study by Market Research Reports, professional sports leagues,…
