Fan Apparel
February 10, 2017 at 8:52 am
Our friends in New England love to use “wicked” in place of “very.” You might have heard someone say that someone was “wicked smart,” or that it was “wicked cold” outside. You might have also heard someone…
February 9, 2017 at 2:02 pm
We're getting our first looks at NBA jerseys with sponsor patches on them. And, for the most part, it's not too bad. They're subtle and, at least as we saw with Philadelphia, Boston and Sacramento, the patches match the color scheme well. But then, the Brooklyn Nets had to ruin that streak by placing a…
February 7, 2017 at 2:57 pm
Imagine this: You're in a meeting with a potential client. The client wants a promotional campaign to drive revenue and leave as many lasting impressions as it can. You think for a while, and respond with this: "How about we do something kind of boring?" Bet you haven't done that. But, it's what the San…
February 6, 2017 at 2:38 pm
Man, what a Super Bowl. Regardless of whichever team you rooted for, there's no denying that what the Patriots did was unexpected and, if we may say, pretty amazing. (And at least one digital content editor was actively rooting for the Falcons.) So, it's no surprise that Patriots…
February 2, 2017 at 2:15 pm
By now, we know what to look for when it comes to counterfeit sports merchandise, so we don't feel the need to rehash it. (Bottom line: Look for authenticity stickers, among other things.) And yet, before every major sports event, law enforcement agencies report the staggering number of…
February 1, 2017 at 2:02 pm
Activision Blizzard, the brains behind some of the most popular video gaming franchises like "Call of Duty," "Overwatch" and "World of Warcraft" announced that it's creating a consumer products division. Fortune reported that Tim Kilpin, a former executive at Mattel (where he was president and chief commercial officer) and Walt Disney (where he oversaw the…
January 31, 2017 at 12:48 pm
Student athletes' wardrobes are mostly made up of the apparel they get from their schools and teams. It's a point of pride to show off one's status as a representative of their alma mater. So, when Duke men's basketball head coach Mike Krzyzewski wanted to teach his Blue Devils team a lesson after what he…
January 23, 2017 at 10:58 am
It's been a busy week for promotional merchandise. Friday, we had Donald Trump's Presidential Inauguration, and its subsequent merchandise. And the next day, we had the Women's March. From Washington, D.C. to Paris, participants wore branded T-shirts, held eye-catching signs and donned custom hats. Here, we take a look at the best merchandise from the Women's March. 1.…
January 18, 2017 at 11:28 am
It's hard to believe that Donald Trump's Inauguration Day is almost here. And while many people are focusing on the actual politics, I always have a different angle. Working in this industry, I know one thing is true—it's all about the promotions. During the election, I took a look at some of the weirdest political…
January 12, 2017 at 1:54 pm
The climax of the 2017 College Football Playoff, the National Championship game, was an exciting one. You didn’t have to be a Clemson or Alabama fan to get excited about the game. And, as we’ve seen with other aspects of sports and pop culture, excitement and enthusiasm can lead to a lot of counterfeit merchandise.…