Fan Apparel

The music industry is in a weird place right now. In the past, it was simple. Artists make albums, people buy those albums at the record store, then go see the artists in concert and buy merchandise while they're there. Things aren't so simple anymore, and it's forced artists to rethink the way they market…

When you think of movie studios, you probably think of the giants like Disney, Universal, 20th Century Fox and Paramount. Those are the ones churning out the giant blockbusters and opening insane theme parks. But movie buffs are probably familiar with A24, the studio quietly producing some of the most critically acclaimed indie flicks of…

Scoring a mention on “Stranger Things,” whose Season 3 episodes have set Netflix viewership records since their July 4 debut, has become the athletic equivalent of suiting up for the Golden State Warriors. In other words, there is always going to be a shot at glory, with promotional prowess being the case for the people…

It'd be weird for a company to say they don't want you to buy their merchandise. On the surface, a video game developer CD Projekt telling fans to avoid buying promotional apparel online seems counterproductive to their mission, but really it's trying to protect its customers from scams while looking out for its own future…

You probably remember the scene in "Spaceballs" where Mel Brooks' character tells us that "it's all about the merchandising!" What you might not know is that, ironically, all of that merchandise never saw the light of day, thanks to an agreement Brooks made with George Lucas.

The St. Louis Blues, fresh off claiming an NHL title for the first time in the franchise's 52-year history, have found themselves on quite a high these last three weeks, with Promo Marketing’s Philadelphia base finding itself a part of the hoopla thanks to a promotional T-shirt born in the City of Brotherly Love. That…

There is a very fine line between a clever and timely commemoration of a noteworthy moment and going too far. In the case of Democratic presidential candidate Kamala Harris, her latest T-shirt release is teetering on that line after her campaign team created a T-shirt that references a rebuttal directed toward Joe Biden during the…

Nowadays, no matter what product you make, whether it's apparel, electronics or food, you are an everything company. That means that you can no longer specialize in just one thing anymore. The Amazons and Walmarts of the world made sure of that. Even if you're a frozen pizza company, you need to make sure your…

While box office receipts for “Toy Story 4” will make the honchos at Walt Disney Pictures Pixar Animation Studios quite happy as the summer unfolds, the movie’s overall identity stands to help ill children in Ireland feel that they are the richest people on the planet. That is because the cinematic titans have united with…

Disco Demolition Night is one of the most infamous events in baseball and American music history. It was the night that the White Sox and a frustrated Chicago rock DJ urged fans to show up to Comiskey Park for a White Sox double-header where the team would blow up a crate of disco records during…