Fan Apparel

The State of the Sports Promotional Products Market: What’s Selling and What Comes Next
August 27, 2020 at 11:02 am

Sports aren’t yet totally back to normal. That has hurt promotional products businesses that rely on sporting events from the pros down to the high school or youth level. As we wait for sports to fully return, we asked three industry pros for insights on what’s selling in this market, what they expect the recovery to look like and what comes next for sports promos...

New York Deli Sells Out of T-shirts After Jake Gyllenhaal's Viral Video
August 24, 2020 at 2:04 pm

Jake Gyllenhaal is making sure we don’t get complacent when it comes to supporting local restaurants, and also helping out one of his favorites in the process. New York deli Russ & Daughters released a T-shirt design worn by Gyllenhaal in a video, with all proceeds going to charity.

Governor's (Accidental) 'Shark Week' DNC Quip Inspires Gift Box, Branded Merch
August 24, 2020 at 12:11 pm

Michigan might not have any sharks in its lakes, but Gov. Gretchen Whitmer is still celebrating Shark Week. And, in turn, Discovery Channel is celebrating her hot mic moment at the DNC by sending her a bunch of “Shark Week” merchandise. During a speech at the convention, Gov. Whitmer was caught on mic saying “It’s…

The $50M-a-Year Masters Merch Shop Is Going Online, But Only for Ticket Holders
August 20, 2020 at 11:07 am

This year, the Masters looks a little different. Rather than the scheduled April tournament, the event will happen in November and with no fans present. So, with no one coming to Augusta to watch, what’s the plan for the merchandise store, which usually brings in around $50 million a year? Will it still be exclusive somehow even when it’s sold online?...

Urban Outfitters Pulls USPS Branded Apparel After Online Backlash
August 19, 2020 at 11:24 am

Urban Outfitters has been selling USPS-branded apparel at typically high prices. But shoppers were dismayed to find out that none of the money actually goes to the USPS. In response, Urban Outfitters reportedly pulled the items—a $250 hoodie and $125 T-shirt—from its online store. The products were designed by streetwear brand...

The Best of the DNC Merchandise as Convention Goes Virtual
August 18, 2020 at 12:14 pm

With the Democratic National Convention going virtual, organizers had an opportunity to expand the merchandise offering a bit. There are still plenty of Milwaukee-centric items, touching on local culture like dairy farming and using the outline of Wisconsin, but there are things that play into the nationwide viewership...

What Does a World Without College Football Look Like for Small Town Merchandisers?
August 11, 2020 at 1:15 pm

College sports took a huge hit yesterday when the Big 10 conference announced that it would not be playing a single down of football this upcoming season. It’s not the first conference to do so, but with schools like Penn State, Michigan and Purdue, it’s a huge move for college sports and, by extension, the companies who depend on selling merchandise...