Athletic and Sportswear
The imprintable activewear division of Fruit of the Loom, Bowling Green, Ky., announced the appointments of three new sales and account management professionals: Ken Seidl, Mauro Dal Balcon and Joe Mellen. Ken Seidl, vice president of sales, will tap into his years of industry experience at alphabroder, Trevose, Pa., to help shape strategy and create…
Millennials are currently the largest demographic in the U.S. They now account for almost 80 million of the 319 million people living in the country. To put this into perspective, the number of people born between the years 1981 and 2000 now make up almost 28 percent of the entire population. Hence, it comes as no surprise…
In honor of the upcoming Super Bowl 50, Nike has teamed up with the NFL to release a collection of apparel celebrating the league's golden anniversary. The new selection includes more athletic-focused pieces, like the Fly Rush Alpha jacket, the Hypercool fitted short-sleeve top and the coaches polo, along with the…
The whirlwind of the 2016 PPAI Expo has come to an end. The feeling in our feet finally has returned, we’ve adjusted back to Eastern Standard Time and now we’re digging through the mountain of business cards, catalogs and samples we received from both new and old friends to take stock of everything we saw last week. Here we’ve highlighted 10 of our favorite apparel finds from the show...
Polyconcept North America (PCNA), Pittsburgh, announced a new sales contest for U.S. distributors. The contest is designed to leverage PCNA’s corporate attendance at the 2016 U.S. Open Golf Championship, held June 16 to 19 at the historic Oakmont Country Club in Oakmont, Pa., which is located only a few miles from PCNA’s offices. “We are…
Some of the world's most talented athletes wear the Adidas logo on their apparel, but now the global sportswear brand will take its logo to new heights—literally. Virgin Galactic, the spaceflight division of the Virgin Group, announced a partnership with Adidas' Y-3 division to create apparel for future space projects and missions. Y-3 is a…
As one of the fastest growing markets in both retail and promotional markets, athletic wear is in high demand. And, especially during this time, people are flocking to the gym. With Athos fitness apparel, exercise-lovers can see exactly which muscles…
The St. Louis Rams officially are set to become the Los Angeles Rams once again, and fans in St. Louis are upset to say the least. So upset that four St. Louis fans are suing the team over its move, with the suit centering around the purchase of…
Now that the exhibit floor of the PPAI Expo is open, Promo Marketing has been roaming the booths and checking out all of the great new products suppliers have to offer. Though we could go on all day about what we saw, here are seven items from the show floor that stood out to us.…
Hundreds of companies flock to Las Vegas each January to make their marks on the tech industry in a given year, but one company remains absent. Apple doesn't attend CES, at least not officially, but the company's influence looms over the annual tech convention at nearly every turn, particularly the wearable segment. While it was…