Athletic and Sportswear
February 1, 2016 at 6:37 pm
As the Super Bowl nears, it’s important for customers to pay close attention to the products, as many fake items are popping up…
February 1, 2016 at 4:02 pm
In August, we posted that a gym in South Hill, Wash., used spray-painted bikes as marketing tools, but locals mistook the bikes for tributes to deceased cyclists. Now, the same gym, Orangetheory Fitness, tried the stunt again in London,…
January 29, 2016 at 4:24 pm
Amherst College has decided to change its mascot. The college has decided to separate itself from its Lord Jeff mascot, named after Lord Jeff Amherst, founder of Amherst, Mass., due to controversy surrounding the historical figure. According to WWLP, Amherst College announced that it will…
January 28, 2016 at 6:17 pm
The PGA Merchandise Show is underway in Orlando, Fla., bringing with it a slew of new golf products from shirts to caddies. The editors at Golf Digest have been surveying the show floor, compiling a roundup of the latest "cool stuff," which includes a handful of promotional products. Check out these seven golf promotions on display…
January 28, 2016 at 4:13 pm
As Super Bowl 50 (aka the reason why the 50-yard lines were gold during this NFL season) approaches, the NFL Shop at Super Bowl will open its doors at the Moscone Center West in San Francisco, where it will stock exclusive Super Bowl 50 merchandise. According to KRON4,…
January 27, 2016 at 6:25 pm
This week's #OOTW (Outfit of the Week) is inspired by model Karlie Kloss' athleisure street style (I picked it in part because I have her pictured Nike shoes!). With a few athletic staples, your clients can take their yoga gear to their afternoon appointments (they can even run there if they want to)...
January 27, 2016 at 5:48 pm
El Chapo's style, Amazon's apparel takeover, NFL's Super Bowl 50 merchandise, clothing that could protect babies from the Zika virus, how to turn your denim into display art, Runkeeper joining the fitness apparel game and an announcement from Terry Town: Here’s what's happening this week in the apparel world…
January 25, 2016 at 6:11 pm
Adidas announced that it is pulling its sponsorship of International Association of Athletics Federations (IAAF), the world's governing body for athletics (track and field, cross country running, racewalking, mountain running, and ultra running), after a doping scandal involving international athletes. According to RT, Adidas signed an 11-year, $33 million agreement with IAAF in 2008, but after…
January 25, 2016 at 3:18 pm
Columbia Sportswear on Friday announced it has reached a deal with Manchester United to become the official outdoor apparel partner of the widely popular soccer club. According to the release, the Portland, Oregon-based outdoor company will design and create dual-branded outerwear, including apparel designed for hiking, climbing and mountaineering, as well as water and snow…
January 22, 2016 at 5:26 pm
During the company's second day in bankruptcy court in Wilmington, Del., Los Angeles-based American Apparel's founder and former CEO Dov Charney testified for more than two hours, claiming that the company wrongly declined his investor-backed takeover offer. According to Reuters,…
