Apparel

Well, I never thought I'd see the day a luxury designer such as Dolce & Gabbana would tout its efforts to cut prices. Since these brands exist to be aspirational in the first place, I wonder how this will effect consumers. For those who can still afford to spend the big bucks, will the tactic devalue the Dolce & Gabbana name? Is it a moot point because most if not all of their line is still pretty much unattainable for the general population? Besides branding implications, it's a pretty interesting read—the company's made some pretty easily implemented manufacturing changes in order to achieve the cuts. Maybe we can take a page from their book? (Women's Wear Daily)

City of Industry, California-based Sweda Company announced it has lowered its Headwear minimums to 50 pieces per color with

I love when body parts make a "comeback." Isn't it great? Like, no one had legs until shorts became popular again a couple years ago.

Trevose, Pennsylvania-based BroderBros. Co. announced recently that the pending private-exchange offer with its bondholders was officially accepted. Ninety-five percent of the outstanding existing notes had been validly tendered and not withdrawn.

When it comes to embellished apparel, adding a few sequins just won't cut it anymore. "Mixing embellishments and locations is the best way to grab attention and create a unique logo," noted Meghan Brazzelle, senior account executive at Boxercraft in Atlanta. The most popular combinations she reported were fusing screen printing with the aforementioned and ever-popular rhinestones, or using screen printing and appliqué.

Dunbrooke Apparel Corp., Independence, Mo., announced it has hired Todd Scarborough, former president and CEO of Alstyle Apparel

PremiumWear—Jockey Ladies' Noveau Classic 3/4-sleeve Cardigan: This cardigan just makes me want to point and say, "pretty" like a three-year-old. I can't help it. From its sleeves to its buttons to its length—it hits all the right notes for an unexpected, yet point-perfect corporate promotion. It can be worn open over a buttondown shirt, or closed over a T-shirt or camisole. It can go from season to season, whether as a light cover up in the in-between times. And in gorgeous cranberry, it will flatter any skin tone, even in the sunless depths of December.
(800) 347-6098
www.premiumwear.com

Dunbrooke—Lady Savannah: Waists had a big moment at Fall Fashion Week—here at Promo Marketing, puns about waists are also having their moment in the sun. Haste makes waist, you know. It high time you all start working on your waist management, because as everyone's grandmother can attest, waist not, want not. Am I right? Anyway, this coat embodies the trend while still giving end-users a choice. They can cinch the drawcord for an on-trend hourglass shape, or they can just leave it for a go-anywhere, chic raincoat.

Philadelphia-based Bodek and Rhodes, one of the nation’s leading wholesalers of imprintable activewear, has expanded its line to include nearly 150 styles from the athletic performance

Charles River Apparel—Women's Freeport Microfleece Pullover: Good news! Fleece doesn't have to be shapeless! As you can see from the image, the item is semi-fitted, which means end-users can keep cozy without looking like they raided the wardrobe of a giant. Nothing reads, "Don't take me seriously," like an ill-fitting garment, after all. What's more, fleece is a naturally forgiving fabric so it can accommodate a wide variety of shapes and sizes.
(800) 225-0550
www.charlesriverapparel.com