Apparel

Rugged Individualism
August 1, 2012

In today's fast-paced work environments, workers need arc- and flame-resistant coveralls, high-visibility vests, temperature-regulating jackets and more. Sound complicated? Don't worry. We got the low-down.

Doing Good—On The Cheap
August 1, 2012

Just like in the for-profit world, there are many small and mid-sized nonprofits that would make great use of promotional products if given the chance. Their budgets might be a little tighter than you're used to, but we can show you how to deliver the most value for the least money.

SanMar Launches 2013 Apparel, Bags & Caps Catalog
August 1, 2012

Seattle-based SanMar Corporation, a leading industry supplier of apparel and accessories, announced its latest catalog, featuring customer favorites, new styles and top sellers from private and retail brands. The 2013 Apparel, Bags & Caps catalog is the first full-line catalog to feature all the styles from District and District Made—sold exclusively by SanMar—as well as products from new brands Eddie Bauer, First Ascent and Russell Outdoors. With more than 200 new styles, the catalog is a comprehensive resource to help drive sales.

US Textile Sector Supports Wear American Act of 2012
August 1, 2012

The National Council of Textile Organizations (NCTO) put its Made in the USA seal of approval on the Wear American Act of 2012. This legislation introduced by U.S. Senator Sherrod Brown (D-OH) would require all government agencies to source 100 percent Made in the USA when procuring textiles, textile components and apparel items. 

How Speedo Created a Record-breaking Swimsuit
August 1, 2012

In 2009, Speedo’s research team began to brainstorm innovative ways to help swimmers go faster. The polyurethane bodysuits that contributed to an astonishing number of swimming world records over the previous 18 months had been banned.

American Apparel Acquires Surf Brand Warriors of Radness
July 31, 2012

Promo Marketing has learned that American Apparel, the Los Angeles-based apparel supplier and manufacturer, has acquired California beachwear brand Warriors of Radness. In an email sent out over the weekend, representatives from Warriors of Radness explained that the surfwear company had reached an agreement to sell its business to American Apparel.

Wasted Opportunity?
July 31, 2012

Garbage frontwoman Shirley Manson's eclectic looks lead to the question: Is there room for fun in promotional apparel campaigns?

A Word from Our Sponsors
July 25, 2012

Olympic apparel problems continue with the ban of sponsor competitor gear at the games.