Apparel

Old Navy Shirts Discouraging Young Aspiring Artists Spark Twitter Backlash
December 30, 2015 at 4:06 pm

Old Navy customers are blowing their tops. Angry shoppers are painting Twitter red in response to girls’ shirts the retailer reportedly is selling that say “Young Aspiring Artist” with the word “artist” crossed out and replaced with “astronaut” or “president” instead. Critics complain that the slogan turns children away from pursuing creative endeavors. “Seems @OldNavy…

Company Plans to Mass Produce 3-D Printed Textiles
December 29, 2015 at 4:57 pm

With the current boom of 3-D printed materials, products, such as medical materials, toys and tech items, have been created through 3-D printers. Now, according to 3ders.org, a U.K.-based company called Tamicare has begun operations on its first production line of 3-D printed textiles, and plans to mass produce wearable items through its patented Cosyflex…

Carolina Panthers Promote 'Purrbacca' T-shirt for a Cause
December 29, 2015 at 4:15 pm

Carolina Panthers stars, such as Cam Newton and Greg Olson, have been sporting a "Star Wars"-themed Panthers tee. Dapper Ink sold the shirt, which depicts the Panthers' logo as Chewbacca (aka Purrbacca), and all proceeds went toward the HEARTest Yard, a family…

Adidas Unveils NBA All-Star Game Uniforms, Apparel
December 28, 2015 at 4:55 pm

Adidas has unveiled the uniforms and apparel collection for the 65th NBA All-Star Game in Toronto, which will be the first NBA All-Star Game to take place outside of the U.S. To celebrate this fact, Adidas incorporated elements indigenous to Canada, Toronto's cityscape and its basketball history. "To honor this global celebration and pay tribute…

Stylish 'Tinfoil Hats' Protect Against Radiation
December 28, 2015 at 4:21 pm

As seen in movies, such as "Signs," some people believe that wearing hats made of aluminum foil (aka tinfoil hats) protects them from harmful electromagnetic waves and radiation. While aluminum hats are far from stylish, one company has created designer headwear that protects users' heads…

Australian Company Creates World's Longest Screen Print
December 28, 2015 at 3:24 pm

The Fitters' Workshop in Canberra, Australia, was brimming with excitement as staff from Canberra-based Megalo got ready for a record-breaking attempt to create the world's longest screen print. Sporting knee guards and inky fingers, two Megalo staff crawled 114 feet, pushing the squeegee along the screen. Once the big push was over, it was all…

Clemson's Football Success Creates Merchandising Frenzy
December 24, 2015 at 3:44 pm

Clemson University’s run at a possible football national championship has turned the Lowcountry sports merchandise world topsy-turvy. Clemson’s rise to No. 1 in the College Football Playoff coupled with South Carolina’s struggles has stores that sell sports merchandise making a lot of on-the-fly adjustments. T-shirts with slogans like “Dabo for President” and “Party Like It’s…

PM Video Battle: Next Products Versus BIC Graphic
December 24, 2015 at 1:28 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: We're not going to let these spring-like temperatures in the Northeast steal our holiday spirit. You'll still find us sweating it out in our ugly holiday sweaters.) Last week,…

Windswept Marketing Offers Indirect Embroidery Option
December 24, 2015 at 1:09 pm

Arden, North Carolina-based Windswept Marketing offers Indirect Embroidery, which bonds logos to almost any kind of apparel, in any place—like the bill of a hat, jean pockets, shirt pockets and collars, bags, portfolios, neoprene, and other areas that cannot be "hooped" by standard embroidery. Because Indirect Embroidery adheres to the outside of an item (as opposed…

Alibaba Hires Former Apple Investigator to Fight Counterfeits
December 23, 2015 at 6:23 pm

Alibaba Group Holding Ltd. hired an investigator to rid the Chinese e-commerce business of counterfeit goods. According to Bloomberg, the investigator, Matthew Bassiur, previously helped Apple Inc. find fake iPhones and investigate copyright infringement. Bassiur formerly was a vice president for Pfizer Inc. and computer crimes prosecutor for the U.S. Department of Justice. As the…