Apparel

The Wrap: Anthrax, J.C. Penney Co. Face Copyright Infringement Lawsuits, and More
February 10, 2016 at 7:03 pm

Designer sues metal band Anthrax over sweatshirt design, Burberry sues J.C. Penney Co. for using its well-known pattern, the Super Bowl proved a win for apparel, changes are coming to New York Fashion Week, Levi Strauss Co. introduces two new themed apparel collections, and Old Navy hits its biggest sales slump: Here's what's happening this week in the apparel world…

Grease Is the (Promotional) Word
February 10, 2016 at 6:40 pm

It was with great hesitation that I tuned into "Grease: Live" on Fox last week. Don't get me wrong—I love the "Grease" movie—but I assumed this new version could never live up to my favorite childhood movie. However, three seconds into the opening credits of Jessie J singing "Grease Is the Word," and I was annoying…

‘Zoolander 2’ Uses Really, Really, Ridiculously Extensive Fashion-Related Marketing
February 10, 2016 at 6:36 pm

The worlds of entertainment and fashion can be really, really ridiculous. So, it makes sense that the hybrid of the two would produce really, really, ridiculously good-looking male models, right? Right. If you didn’t know, “Zoolander 2” hits theaters Feb. 12—and the movie’s marketing tactics have been particularly creative...

Uber, Lyst Deliver New York Fashion Week Gift Bags
February 10, 2016 at 4:30 pm

New York Fashion Week showcases the hottest new styles in the fashion world. This year, New Yorkers using the popular ride-sharing app Uber can get their hands on some New York Fashion Week promotional items, thanks…

Carolina Panthers Would-be Super Bowl Merchandise
February 9, 2016 at 6:24 pm

Yesterday, we reported on all of the counterfeit merchandise that authorities have seized before the Super Bowl. Now, we have all of the authentic Carolina Panthers merchandise that would have hit shelves had Cam Newton and the team topped the Denver Broncos. According to SportsLogos.net, some of the proposed Panthers merchandise used the phrase "Keep Pounding,"…

Mountain Dew's 'Puppy Monkey Baby' Ad Inspires Merchandise
February 8, 2016 at 6:42 pm

If you were one of the millions of people who tuned in for Super Bowl 50 last night, you probably witnessed one of the most polarizing commercials, Mountain Dew's bizarre Puppy Monkey Baby commercial...

Feds Seize $39M in Fake Super Bowl Gear
February 8, 2016 at 6:26 pm

Peyton Manning and the Denver Broncos (specifically Von Miller) won Super Bowl 50 over the momentum-fueled Carolina Panthers. This was Manning's record-breaking 200th career win, so with all of these round numbers here, we can practically see the "Peyton Manning: 200 career wins, Super Bowl 50 champion," merchandise now...

Beyoncé Launches 'Formation' Merchandise Line
February 8, 2016 at 4:54 pm

A lot of people say that Beyoncé is the best in the business. Today, we can say that the business we're referring to is marketing. After dropping a surprise new song before her Super Bowl 50 halftime show performance, Beyoncé also debuted a new line of apparel and accessories relating to her new song, "Formation,"…

CustomInk Acquires Commerce Startup Represent
February 5, 2016 at 6:42 pm

CustomInk, Fairfax, Va., has acquired Represent, a Los Angeles-based online merchandise company. According to TechCrunch, CustomInk acquired Represent for close to $100 million in a cash and stock deal. Represent, founded in 2014, allows users to create and sell apparel and accessories similarly to how CustomInk does. What sets Represent apart is that it works…