Apparel

5 Reasons Chance the Rapper is a Marketing Genius
June 15, 2016 at 3:43 pm

At this point, if you haven't heard of Chance the Rapper, you're living under a rock (no offense, Dad). 2016 has been the year of Chance the Rapper, and I'm not upset about it. From his new album "Coloring Book" to his line of Chicago White Sox hats (they sold out before I could even…

Canadian Officials Urge US to Use its Method of Preventing Counterfeiting
June 9, 2016 at 5:47 pm

After this year's Super Bowl, Immigration and Customs Enforcement agents seized an estimated $39 million worth of counterfeit Super Bowl items. NHL officials just warned hockey fans last week to be on the lookout for counterfeit Stanley Cup merchandise. Heck, even AC/DC asked U.S. marshals to stop counterfeiters from selling items outside of their concerts.…

The Republican National Convention Selects Official Merchandiser
June 9, 2016 at 2:58 pm

While the merchandise provider for the Democratic National Convention was chosen months ago, the Cleveland 2016 Host Committee selected its official merchandise provider for the Republican National Convention yesterday. According to Crain's Cleveland Business, Mogadore, Ohio-based ASW Global was chosen as…

6 Ways to Tackle Tie-Dye Apparel
June 8, 2016 at 4:40 pm

When was the last time you considered using tie-dye apparel for your promotion? It is seeing a surprising resurgence. Brands, like Saint Laurent and Elder Statesman, are turning it high-end, and celebrities, including Justin Bieber, Jared Leto and Chris Martin, recently have sported the look, too...

Muhammad Ali's Death Could Cause Merchandise Boom
June 8, 2016 at 4:17 pm

Legendary boxing champion and activist Muhammad Ali passed away last week. Regarded by many as the greatest of all time, Ali's impact on the world of boxing and the world in general will…

Adidas Misspells Colombia on Ads for Copa America
June 8, 2016 at 2:31 pm

All the major brands got ready for the big summer of soccer by creating new kits for most of the countries competing in Copa America and Euro 2016. While there always are bound to be some mistakes, this mistake by Adidas is maybe the most inexcusable. The Germany-based brand…

The Wrap: Why Did Under Armour Hire a Fashion Designer? Has Lululemon Lost Its Way?
June 8, 2016 at 2:22 pm

Under Armour taps fashion designer for new collection, Lululemon's founder thinks the brand has lost its way, new survey shows consumers want properly fitting clothing, River's End Apparel offers free decoration on Columbia apparel, and Ralph Lauren undergoes extensive revamp: Here's what's happening this week in the apparel world…