Apparel Accessories

Kool-Aid is trying to become the official beverage of back-to-school fashion by introducing a branded line of sneakers and apparel in a partnership with Puma. Some of the designs incorporate the Kool-Aid Man wearing Puma sneakers, and the line also includes tie-dye shirts that reference various Kool-Aid flavors...

A few months ago, we wrote about how vaccine card holders would be a necessary accessory in the case of booster shots, especially since experts warned against laminating your cards. But what about a T-shirt that acts as your vaccine card holder?...

Anyone who’s completed a charity race event will tell you that the most rewarding part was crossing that finish line after months (or years) of training and preparation. And they’re not lying. But they’re also not telling the whole truth, perhaps. Because those same people likely have more than their race bib or medal to remember the day...

A teenage Rhode Island entrepreneur created a T-shirt brand designed to incorporate fidget toys, which can provide a calming outlet for people with Autism or ADHD. The shirt includes a space where fidget toys can clip on using a carabiner, keeping them close and making them interchangeable...

We all have a person in our lives who can (and has) eaten a whole box of Cheez-It crackers in one sitting. (If you’re reading this, it’s me. I’m the person in your life who can and has eaten a whole box of Cheez-It crackers in one sitting.) To appeal to even more people like…

A year-plus of remote work has changed the way we think about dressing for work, shifting the workplace attire norms to be more casual. Scott Baxter, president and CEO of Kontoor Brands, parent company of Lee and Wrangler jeans, said that this “global casualization” is here to stay, and apparel companies need to pay attention...

Getting a kitten is fun, but it’s a lot of work. Suddenly the whole house is a toy. While we try to keep our new cat away from the smartphone charger, check out our fave five promotional products of the week, including a Guy Fieri beach towel and a "Superbad" snow globe that Seth Rogen still owns...

Like the other meals before hers, Saweetie’s McDonald's meal includes branded packaging, like sauce packets. But the actual merchandise isn’t available to everyone (at least not yet). Fans can enter a sweepstakes to win two limited edition Brandon Blackwood bags, and McDonald's employees will wear special uniforms...

Charles River Apparel partnered with Cradles to Crayons to make sure low-income students across the state start the school year prepared as part of Cradles to Crayons’ Ready for Learning initiative. Charles River Apparel employees stuffed more than 1,000 backpacks with school supplies and essentials...

Reese's Puffs just released three boxes that include an augmented reality tie-in to turn the backs of the boxes into synthesizers and drum machines. General Mills is also releasing a real-life branded synthesizer, and introduced a "teens only" promo for Cinnamon Toast Crunch...