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Buffalo Bills quarterback Josh Allen rolled up to a recent game in a sweatshirt from his old high school before leading the Bills to a 40-0 win over the Texans. After the win, Bills fans flooded the small high school with requests for sweatshirts like Allen's, and the school responded by relaunching the design for a limited time...
Even in the age of streaming service saturation, Netflix is pretty much synonymous with home viewing. But the company has been pushing its branded merchandise in new ways lately, first by introducing an online store with products created by world-class designers. Now, it's launching a dedicated shop on Walmart’s website for Netflix merchandise...
Over the last 15 years, there has been an enormous boom in the number of breweries in the United States. From 2006 to 2019, the number of breweries went from 1,460 to 8,386. There’s no question: Americans love local breweries, distilleries and wineries. They also search out new ones when they’re on vacation. They love…
Starting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received...
At this point, it’s no longer front-page news that a fast food restaurant has created merchandise that goes beyond a T-shirt here or a tote bag there. The streetwear and capsule era of food marketing is here. What does stand out among stories like this is when these products fetch enormous prices, like, say, a $715 pair of bedazzled boots from A&W...
W.L. Gore & Associates just developed a new Gore-Tex material that is thinner, but still waterproof, windproof and breathable. It's slated for a fall/winter 2022 release, and will be used by companies like Adidas, Arc’teryx, Salmon, Dakine and Patagonia...
For some of us on the PM staff, horror movies just never clicked. But maybe it's time we give them a real shot. ("Hocus Pocus" counts as a horror movie, right?) While we give ourselves a mental pep talk before jumping into the spookiest time of the year, here are five not-so-scary promotional items from the past week...
To coincide with the release of its new Country Style Rib Sandwich, Arby’s is releasing a line of sweatpants and sweatshirts that were actually smoked just like the meat and then vacuum sealed so they'll still smell liked smoked meats when you wear them. The limited line is (of course) sold out...
Creator Studio, a new project by H&M, will first work with musical artists to run merchandise stores. The company will lean on its supply chain and global network, as well as its significant on-demand printing capabilities, to "challenge the market of branded merchandise around the world"...
Merch by Amazon, the tech giant’s print-on-demand merchandise platform that, among other things, allows approved artists to upload their own designs, has a scam problem. The platform has reportedly become rife with scammers downloading other people’s designs and selling them as their own work...
