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There have been many articles written on trade shows. I've certainly written a few of them myself. But here is one from a different perspective.
The headline of this article came from time spent in the lounge of my hotel while at the PPAI Expo. It was extracted from a conversation I had with Promo Marketing editor, Kyle Richardson. I've worked with Kyle for a year. While we have talked on the phone several times and are always connecting via e-mail, I had never met him personally.
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Jeff Solomon, MAS
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Jeff Solomon, MAS is the creator of FreePromoTips.com, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.
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