Yeti Coolers Is Suing Wal-Mart Over Patent Infringement
Yeti Coolers Inc. (Yeti), an Austin, Texas-based manufacturer of drinkware and coolers, is suing Wal-Mart Stores Inc., Bentonville, Ark., claiming that drinkware products sold at Wal-Mart infringe on patents and trade dress infringements.
According to the Northwest Arkansas Democrat Gazette, Yeti filed a lawsuit in the U.S. District Court for the Western District of Texas last week, claiming that items sold at Wal-Mart are “confusingly similar imitations” of its own products. Yeti also alleged that Wal-Mart “has purposely advertised, promoted, offered for sale, sold and distributed, and continues to advertise, promote, offer for sale, sell and distribute drinkware products that violate Yeti’s rights.”

Brendan Menapace is the content director for Promo+Promo Marketing.





