What to look for: If you know who your end-user is, noted Rubin, it’s easier to work backwards to pick a shirt. For an older, more corporate customer, a classic style is best so it’s not too form-fitting. Younger prospects will enjoy a trimmer, more contoured look. Also, get samples.
4) Style. Years ago, promotional women’s wear was merely promotional men’s wear in disguise. “We used to take a men’s style, shrink the fit, maybe remove the pocket and make a ladies’ version out of it,” Rubin said. Today, however, little design additions make all the difference when it comes to adding a bit of feminine flair. He reported that such details as three-quarter sleeves, cuffs, spread collars and pearlized buttons really help achieve a higher-fashion sensibility for women. Although Rubin was quick to mention, “If it’s too fashion-forward, there’s always the possibility the style will be short-lived,” Gaudet said she circumvents this problem by updating her styles via color, as opposed to jumping onto the trend bandwagon. She explained that a plum fleece recently did well, as well as teal, white and pink as additions to the standard black and navy offerings (which are also essential).
- People:
- Eric Rubin
- Gina Gaudet
- Places:
- Medford, Massachusetts