Just the Facts
With all the evidence in, writing instruments prove to be the top industry seller
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Fact: In 1883, Lewis Waterman, an insurance broker in New York City, was getting ready to sign one of his hottest contracts. In honor of the occasion, Waterman bought a new fountain pen that he considered far more stylish than a cumbersome dip pen and ink well. With the contract on the table and the pen in the client's hand, the pen refused to write, and actually leaked onto the precious document. Horrified, Waterman raced back to his office for another contract, but a competing broker had closed the deal.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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