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This custom model could mean a more efficient process for the retailer, as well. The Washington Post pointed out that costs could be slashed because there would be no risk of unused inventory. Additionally, clothing brands could quickly crank out products in response to cutting-edge trends, instead of waiting weeks for a new product to go through the production cycle.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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