What Distributors Can Learn from This Year's Grammy Swag Bag
Last night was "Music's Biggest Night" — the Grammy Awards.
Beyoncé became the artist with the most Grammy awards ever, and Viola Davis reached EGOT status. Both enormous achievements.
But, the real story of the night is what the biggest stars in the recording industry walked away with thanks to the big ol' swag bags.
There are some products that don't fit in a bag, like vouchers for "esthetic treatments," but here are some highlights from inside the bag:
- ReFA heart-shaped brush and bubbling shower head
- GrosseJapan luxury jewelry
- Aspex Eyewear Turbo-flex sunglasses
- A robotic pool cleaner
- M Cacao Expressio chocolate video box
- Chilean Cabernet Sauvignon: the official wine of this year's event from Frontera Wines
- Havana's flip-flops covered in Swarovski crystals
- There's also a yet-to-be-released robotic dog from MINTid.
All of this is, to put it mildly, pretty high-value. Your promotional clients probably aren't after flip-flops covered in crystals. They might be after footwear, though, so you know that if flip-flops are good enough for Lizzo and Adele, they're good enough for your customers' end-users.
Or, maybe you're looking at ways that different product categories can converge. Have you heard of a chocolate video box before this? You might not have. But, now you know that there are ways for print products to incorporate video or even food in their designs!
And, there's the idea of kitting by bundling together a shower brush and exfoliating shower head.
Music's biggest night could be come your biggest inspiration, leading to your biggest promotion.