The Lap of โจLuxury
How: The word "vegan" can deter as many people as it can attract. Instead of avoiding the conversation altogether, do as Whitney does and admit that "veganism" might be a fad, but the organic qualities are still strong sales hooks. "There are people in the natural and organic industry that will tell emphatically that veganism is the solution to all the world's problems from cancer, to obesity, to poverty," said Whitney. "However, there are equally qualified people that see veganism as a fad. It all depends on your point of view," she continued. Focus on the organic qualities over the vegan ones, because the all-natural ingredients are the healthy ones. "Vegan" means fewer extras, not more of anything. Whitney offered an example. "The [Hellowmellow] avocado-mango butter, for example, is incredibly moisturizing and nourishing―while not containing any fillers or additives to downgrade the natural ingredients," she said.
- Companies:
- Alexander Manufacturing