The Lap of โจLuxury
Why: If clients are not enticed by the vegan attributes, consider many of the other positive traits. "The products in this [vegan] line are all-natural, recyclable, paraben-free, sulfate-free and eco-friendly," Whitney said.
Who: Whitney noted the market for vegan products is not as large as other wellness products, but Solar Advertising saw a demand. "We have had calls over the last few years from distributors hoping that our products were vegan in addition to being natural," she explained. "It was a need we heard from our customers that wasn't being met." The markets wanting vegan products are select, but big-budget, such as resorts and hospitals. Whitney also recommended hospices, salons, spas and female-oriented businesses and events as markets for vegan wellness products.
- Companies:
- Alexander Manufacturing