Verizon Promotes Use of Its Inventive Self-Service Interactive Tool With an Inventive Interactive Tool
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"When we created the Verizon iKyp webkey, we wanted to build an interactive direct mail solution that empowered customers to enhance their service experiences," said Nicholas Miller, chief executive officer for Kyp. "Our unique iKyp webkey application makes it easy for a person to digest the offline information they need to get started, and seamlessly download the In-Home Agent desktop tool. By changing the way customers are engaged with information, the iKyp webkey has allowed Verizon to eclipse the response rate the Direct Marketing Association has reported as the industry's average."
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- Earl Butler & Associates
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