Verizon Promotes Use of Its Inventive Self-Service Interactive Tool With an Inventive Interactive Tool
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Verizon is using iKyp webkeys as part of an initial trial to promote customer interest in the In-Home Agent. The program has already generated a 10 percent response rate -- significantly higher than the direct-marketing industry average -- in the first two weeks since the iKyp webkeys were mailed to customers. Based on Kyp's experience with similar iKyp webkey campaigns, Kyp said Verizon should expect to see the response rate climb over the next three to four months.
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- Earl Butler & Associates
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