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"We are very excited for the opportunity to work with such an iconic brand. UPP will work with the team at Carhartt to help build additional buzz for their line of premium work and casual apparel in and around Hollywood," said Gary Mezzatesta, president and CEO, UPP Entertainment Marketing.
"We're more than just a rugged workwear brand," said Randy Meza, director of marketing for Carhartt. "Carhartt offers a wide selection of men's and women's rugged apparel that can take our consumers from work to the weekend, and UPP is the opportunity to help spread the word."
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