Under Wraps
A HELPFUL TIP: Use as the finishing touch for a larger gift promotion
Electronic gifts can be a great way to add prestige to a promotion, even if said promotion is already something fairly extravagant. David Fiderer, director of marketing for Prime Line, Bridgeport, Conn., related an example of an electronic item accomplishing just such a feat. "A financial services company rewarded their top producers with a first-class all expenses paid trip to the Bahamas," he said. "The company's meeting planner selected Prime Line's Mini-Boom Speaker/FM Radio as the primary room gift. It was placed inside each traveler's room with a USB flash drive inserted. A card was placed next to the speaker with instructions to 'please press play.' Guests heard a welcome message from the CEO followed by a custom playlist of island-themed music."
- Companies:
- Admints
- Crystal D
- Prime Line