Under Wraps
Tips and tricks for 4 popular gift categories
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A HELPFUL TIP: Try a self-promotion
Cookies are a great choice for a fourth quarter self-promotion, since they're perceived as a seasonally appropriate gift, and getting them into (potential) buyer's hands is a reliable way to get them to taste the cookies and consider them for a promotion of their own. Christine Tworzydlo, senior account manager/key accounts for Admints & Zagabor, Bellmawr, N.J., noted that cookies that are fresh-baked and ship within 24 hours, such as the cookies packed in the company's Executive Cookie Box, are a good choice for such self promotions.
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- Companies:
- Admints
- Crystal D
- Prime Line
Michael Cornnell
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