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But color can only do so much. No summer promotion (or article about summer promotions) would be complete without a mention of fabric technology. "With golf and outside activities, we see an uptick in blends and performance polos and tees versus cotton apparel," Anderson said. Moisture-management technology, anti-microbial treatments and UV protection are all selling points that go a long way when sweltering weather is anticipated. And despite the fact that moisture-wicking breathable fabrics have become an industry standard, she added, they're no less sellable. "Performance qualities are important this time of year, especially in polo shirts, because … many of them are worn outdoors … in the hot and humid weather."
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