Right Here, Right Now
For those summer wearables meant to be used in the moment, however, there are a few ways to make apparel more, shall we say, hot?
Color choice, while important to keep in mind in all seasons, becomes especially pressing as the seasons change. Lori Anderson, marketing manager for River's End Trading Company, Hopkins, Minn., said blues will be especially popular in the coming months in a wide variety of shades. "This is definitely a popular color … and we see it as a top-selling color this summer," she added. In addition, Brunner predicted lilac will be big, and explained that pastels are historically more attractive and appropriate for the summer months. Proffit also echoed the purple sentiment, and added yellow, turquoise and red to the projected palette.