Customized cap promotions give a personal touch: Turn Heads
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1. Keep the flow of communication constant
“A lot of our more comfortable clients that we’ve dealt with in years past … allow us to speak directly … to their end-users,” said Byrens. While this type of relationship has been known to strike fear in the hearts of distributors, it’s a good thing, at least in the preliminary stages. In a situation where a design is being created from scratch, intimate knowledge of the marketing program is a must in determining how to go from idea to final product. However, as the process moves forward from the brainstorming stage, “We rely on great promotional salespeople and merchandisers to tell us everything they know about the brands they represent,” Krakow noted.
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- Companies:
- Seabell International
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Christen Gruebel
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