For Polyconcept North America, the chance to increase the company's presence in Canada was an important factor. Over the next six to 12 months, the company said its goal is to find ways to integrate its hard good brands with Trimark Sportswear Group's successful Canadian business. "We're going to look ... at opportunities in terms of how do we work together closely in Canada," said David Nicholson, president of Polyconcept North America, in an interview with Promo Marketing. "We're entering the [apparel] category to be a leader. We see an opportunity to take a number of the service innovations that we've brought on the hard goods side and apply them to the apparel space."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.